Article 5

Choosing the right domain name

The domain name that you choose for your business is important as it can effect your ranking position in the search engines. This is because the words within your domain name are noted by the search engines. This helps to list your website under searches containing these words. The best tip I can give you in regard to which domain name to choose, is to pick a domain which features one of your main keywords/key phrases, as this will increase your rank for the related keyword/phrase.

Another point when choosing your domain name is to choose something unique. If you choose a domain name which is very similar or a misspelled version of another popular website you are likely to lose out on business to them. If you want to build a brand then it is best to pick a domain name which is memorable and easy to type. If you were to pick something which is difficult to spell or that people were unlikely to remember you will lose business, brand and marketing value. For this reason it is also better to avoid using numbers and hyphens. Short names are usually the most memorable and easiest to spell, so don’t complicate things. Keep it simple.

You don’t want to give yourself more work than you have to, so choose a domain name that is relevant to your product or service. Choosing a domain name which does not relate to your content means you will have to do a great deal more branding.

One final point; Many searchers are still unaware of domain names like .org and .net so for this reason it is best to choose a .co.uk or a .com domain name.

You can check domain name availability and purchase your domain name from www.sibeehosting.com

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